For several years, the Dillon Marina has been creating strategies to increase branding efforts. In 2007, the town of Dillon adopted a new plan for the marina that outlined a series of improvements, including focusing on customer service and making the marina more attractive to customers. They were also focusing on making it more family friendly. Recently, the old paper-based reservation system was replaced with an online system. Now over 70 percent of reservations for boat rentals, tours and sailing lessons, are done online.
According to Bob Evens, the manager of Dillon Marina, the efforts have started to see results. For the 2014 season, the marina has been busier than the record-seeing year on 2007. Year-to-date, Evans said that the marina is up $10,000 in sales tax revenue compared to the same time in 2013. The largest part of that was from the increase in boat rentals.
Bob Evans said in a statement, “We have been extremely, extremely busy this year. We’re estimating we’re putting about 50 hours per week on each boat.” The Dillon marina has been so busy this year that some customers have been turned away. In one instance, someone from out of town wished to bring their own boat on vacation and was turned away because there was no room. To which the customer replied, “You guys must be the only marina in Colorado that has a wait list.” Evans believes that some of the increased business is because of the economy and the new changes that have been implemented with the masterplan.
This year, the Dillon Marina expanded to include paddle boarding, with a partnership with Stand Up Paddle Colorado. They also offer rentals at the Frisco Bay Marina. The new program has been so successful, that Stand Up increased their five paddleboards and two kayaks to 17 paddleboards and six kayaks.
Lake Dillon is starting to feel like a whole new lake. Dillon Marina has adopted a new statement, “A destination for lovers of land and water, land-locked pirates and fun-loving people of all ages.” Make sure that your next trip to Summit County does not just involved skiing, hiking, or biking. Get out on the water!
Source: Summit Daily